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Letter From the CEO: 2025 Year in Review

Hey Fam,

It’s that time of year! I won’t lie to you – it’s been a rough one for me on both a professional and personal level for so many reasons – and I’m sure it has been for many of you as well. With that said, I am in deep gratitude for having come out on the other side, albeit with a few bumps and bruises. I’m in deep gratitude for all of you as well. Being at the helm of EngErotics continues to fill my cup in ways I can’t begin to describe and it’s a privilege to share that joy with each and every one of you.

As we move toward leaving 2025 behind us, I want to take a moment to talk about what we’ve accomplished this year, what we’re releasing as we begin the New Year, and what we will be actively calling in during 2026. I hope you’re as excited as I am. And now, without further ado, here are a number of things the EngErotics Team accomplished during 2025…

We completely overhauled our website and our new look is stunningThe recent redesign and relaunch of our website pushed the entire team to its limit. The process took nearly a year, with hurdles, delays, tech issues, and moments where the only option was to roll up our sleeves and figure it out – but we did it!

I am so proud that we now have a site that’s sleeker, faster, easier to navigate, and more aligned with who we are nine years into our journey. The best part, however, is that experiencing this process together as a team made us even closer than we already are. Nothing bonds people quite like building something so stunning while under immense pressure.

We built viable infrastructure via our new Education & Sales Team – This year, we launched EngErotics’ Education & Sales Team, and let me tell you, this wasn’t just hiring a couple of people and wishing for the best. We’ve created the beginnings of an entire sales engine – and we’re doing it from the ground up. We’ve developed a conversational, consent-forward sales pitch, training and education protocols, and a wholesale growth strategy that reflects our company values. And this is only the beginning – there is so much more to come for the newest arm of our company.

Our E&S Specialists have been out here working – calling stores, meeting buyers, offering trainings, building relationships, and representing EngErotics in places and at times I simply cannot be. They’re extending our reach and amplifying our voice. That’s a major accomplishment! While our E&S Specialists have been trained on EngErotics’ brand, products, mission, and values, each brings their own unique flair to their presentations and pitches. I’m so excited to have grown our team in this way!

Do you happen to have a retail store or other business that’s aligned with who we are and what we do? We’d love to work with you! Be sure to visit our Wholesale FAQ Page to get the details on setting up a wholesale account with us. It would be my pleasure to set you up for success by pairing you with your very own E&S Specialist.

We invested in authentic and vulnerable visibility – For the first time in our company’s history, we brought in professional models for some of our new product photography. The result is stunning: relaxed, inclusive, warm, and authentic imagery that looks like our community and reflects the experience we want every customer to have. It’s important that you hear it from me:

We see you. We honor you. You belong here.

People say, “A picture is worth a thousand words”, and I couldn’t agree more. Leveling up our product photography helps us tell our story and share our mission better than ever before. While I adore every single new photo, I do have my personal favorites that really speak to me. Take a look at them Here and Here.

Our email community grew by 42% – Social media algorithms will never stop evolving, but inboxes will always be steadfast. This year, our email newsletter list grew by leaps and bounds! It gives me great joy to see that our subscriber base finds tangible value in the information and education that we provide, and I’m so thrilled that our number of subscribers continues to increase with each passing day.

We’ve already planned out the first several months of newsletters and blog topics for 2026, because connection, education, and steady communication matter to us. I don’t want to spoil the surprise but, I promise you, 2026 is gonna be jam packed with intriguing reads and educational tidbits that you’ll be able to easily apply to your self-care routine. If you’re not yet subscribed to our monthly newsletter, do that today. In the meantime, you can get a feel for the type of education EngErotics writes about by visiting our blog.

There’s absolutely no doubt – EngErotics is positioned for a powerful 2026! However, in order to call in all of the amazing things that are just over the horizon, we must first release that which has served its purpose. I’ve already shared how we’ve moved on from stagnant functionality and aesthetic by retiring our previous website and replacing old product photos…but there’s more! Soon, we will be saying a loving “Goodbye” to The EngErotics Community, our dedicated Facebook group of over nine years, so that we may welcome the next iteration of our communication and connection with all of you – The EngErotics Community Bridge. This newest evolution in our growth will streamline all of our communications on the back end while creating the foundation for the expansion of our community outreach on the front end. Community Bridge fuses community, commerce, and connection in such a way that we will be much better able to engage with our clients, followers, and supporters on virtually any platform. In short, EngErotics will be better able to meet you where you’re at making it easier for you to shop and engage with us. I’ll be sure to keep you posted as the project progresses!

If that weren’t enough, earlier this year, our team made the bold decision to completely wipe our Instagram feed in order to start fresh with the ever-changing algorithm. Years of photos, reels, graphics, educational carousels…gone in one click! Now, we did make sure to back up all of that beautiful history so that it’s always accessible to us in the reserves should we need it – but that’s not the point. The point is that, sometimes, in order to move forward toward the next milestone of your journey, you must clear the clutter. You can’t build the next chapter while dragging the last one behind you, and we want to be sure that our social media presence reflects who we are now rather than who we were when we were just finding our way as a company. If you haven’t already, give us a follow so that you’ll have a front row seat to watch this leg of our journey – I want you there to experience this next phase in real-time.

As we prepare to step into a brand-new year, I see EngErotics not merely evolving but rising. Every challenge we faced in 2025 sharpened us. Every pivot strengthened our foundation. Every shift, every risk, every bold decision was made with you in mind.

To everyone who has supported us – whether you’ve been here since day one or you just joined our world – thank you. Your trust, messages, orders, social media engagement, and presence in our community make all of this possible. You are the heartbeat behind every product we launch, every idea we test, and every story we tell.

2026 is not just another year. It’s the beginning of our next era.

We’re stepping into it with clearer vision, stronger infrastructure, deeper purpose, and an unwavering commitment to joy, pleasure, healing, and community care. My hope is that you’ll come with us – not just as spectators, but as partners, advocates, and family.

Here’s to a year of resilience, intention, and expansion – and to an even bolder 2026.

With Gratitude,
Raven V. Faber
Founder & CEO, EngErotics Inc.

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